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Pharmaceutical Marketing: The Bio B-schooler

Saint Joseph's University has a reputable Jesuit history, but over the last decade, SJU's Haub School of Business has carved out its own reputation as one of Philly's top B-schools, topped only by the nation's best at Wharton and Nofun-Nova. With a nice diversity of B-majors, Haub is a great option for bright Freshman still in search of an academic identity.

Haub's Accounting and Food Marketing majors have had deep pools of talent throughout their program's and they have carried a lot of the weight in getting the school to where it is today. However, more and more talented students are challenging themselves outside of tedious audits and pushing Campbell's Soup.

Pharmaceutical Marketing has steadily increased in numbers and in some of Haub's top talent. It's a logical move for undecided's, bored Food and traditional Marketing majors, and even Nursing majors not looking forward to kicking it in Crocs for the rest of their career.

Pharma Marketing consists of a range of challenging core studies - Pharmacology, Pharma Promotion & Advertising, Pharma Sales, Strategy & Policy, and Research & Analytics. That core is supported by SJU's sound business foundation courses and the school's liberal arts requirements. Moreover, Pharma Marketers are exposed everyday to well respected industry professionals - Dr's Thani, Choh, Sillup, and Trombetta.

Moreover, the major is supported by one of Saint Joseph's University's most active B-school student groups, PILOT (Pharmaceutical Industry Leaders Of Tomorrow). As former President, I can attest to the value of the program and its impact on student growth and career opportunities. Charity and fundraising events aside, every month PILOT hosts 2-3 heavy industry hitters that come in and present an industry lunch-and-learn that can range anywhere in topics about job opportunities to a demonstration on medical devices used in cardiac bypass surgery.

The healthcare industry, which Pharmaceutical Marketing prepares you for, is a $400 Billion industry, and rapidly growing. Boomer aging (and even the larger Gen-X) is a sign of consistent growth to come. Also, with the volatile economy, B-schools are suffering from student confidence in the job market. However, the Pharmaceutical industry is relatively shielded from economic volatility because, in general, people have to pay for their medicine to stay healthy and live longer.

If you're considering Pharmaceutical Marketing at Saint Joseph's University, consider this: it's not just "Pharma" marketing. Pharma Marketing Alumni are spread accross healthcare in feilds like Biotechnology, Medical Devices, Genomics, Nursing, etc. Lastly, attractive salary aside, there is great pride in the industry in knowing you can influence a complete stranger's health in a positive way.

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Prior to senior year of high school I had no idea what I wanted to do with my life. However, once I settled on the idea of becoming a Psychology major, the only thing left to do was decided what I actually wanted to do with that degree. When I started SJU I did not really know which direction I wanted to go in or even if I had a lot of options. I learned, though, that there are a lot of ways to figure out what path to take with your major.

As far as psychology is concerned, there are many options to look at in regard to what to do after college. I did not think that there were so many options and jobs to get with a psych degree. That is where your academic adviser comes in. He or she will guide you step by step to your preferred path in your career. For those, like me, who did not really understand all the options i had open to me, advisers really help you to get to know the different fields and options you have, from doing a five year program to get your masters or realizing that the medical field is right for you, like I did. While this was a little overwhelming to me at first, there were many people to help me decide if medical school was right for me and continue to help me through each step of the process.

I want students to know that they have many options to look forward to after they decide on their major. There is not one path that is better than any other, but each person has to find the right one for them. And if people are worried about not being able to decide, there are always advisers and teachers to help through the process.

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When I went to Saint Joseph's University I couldn't make up my mind. So many different majors, so many different paths. When I first started as a freshman I took a nice scholarship and joined the Food Marketing program. Needless to say it's one of the best in the entire country for a reason. Before you leave SJU you will have up to eight interviews with some of the food and service industries top companies. This is all well and good but you have to realize what your getting into. Though you will be getting well paid, you in essence will be selling cream cheese for the rest of your life. At that point I realized that maybe instead of paying the $43,000 dollars a year in a major I really have no interest in, I decided to switch majors.

The major I decided to ultimately switch to was History. All my life I have loved history, and for some reason I was good at tutoring my peers too. So I gave it a shot, not knowing really what I was getting into. I first started taking the general required courses such as Western Civilization 1 and 2. Both who can be taught(if your lucky enough to get him) by Prof. Zeman.

Now some students believed Zeman read straight from the book......well....he did. But what he had that all the other professors didn't have was all real stories behind all of the events in history that you were reading in the book. Who could complain? I mean he was a completely straight forward professor who knew what he was talking about. That in itself is actually pretty hard to find these days in college...but that's just one man's opinion. But in the end the history major was a good choice for me. It was compelling and rich to say the least. GO HAWKS!!

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Welcome to the Department of Marketing!

The Marketing Department of Saint Joseph's University provides an innovative, forward-thinking and creative environment dedicated to the Haub School of Business vision of breadth, depth, and wholeness in education. In an effort to connect you with the latest developments in the field of Marketing, we offer two special interest tracks for our Marketing Majors: sports & entertainment marketing and advertising & promotions. For other majors, we have a Marketing Minor. We also offer an undergraduate and a Master's degree in International Marketing.

When you graduate, you will have an edge in securing the job you want because you will get a rigorous educational experience, combined with real-world experience that comes from class projects, internships, co-op work, field trips, and guest speakers. Importantly, our faculty/student ratios are kept low and you will have the chance to work closely with your professors and advisor in developing a curriculum to meet your interests.

Please contact me or anyone in the Department if you have questions.

Diane M. Phillips, Ph.D.

Associate Professor & Chair

Department of Marketing

610-660-3220

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